Hey There,

thanks for stopping by. 

I’m a culture-building Brand and Content Strategist with a systems perspective who thrives at the intersection of storytelling, strategy, and execution. I’ve spent 10+ years helping brands shape their narrative and connect meaningfully with their audiences, building digital ecosystems that feel both aspirational and deeply human.

I have a great instinct for creating and/or maintaining the brand voice and tone, connecting with internal and external stakeholders. I’m a lifelong maker with a resilient entrepreneurial spirit.

This site is a catchall for my creative projects, creative thoughts, and creative lens.

I’ve developed a knack for:

Brand Strategy & Development

  • Brand architecture, positioning, and messaging

  • Audience segmentation (geographic, psychographic, behavioral, transactional)

  • Customer journey mapping & experience design (CX)

  • Value proposition & mission articulation

  • Campaign & go-to-market strategy

  • Cross-functional collaboration & stakeholder alignment

Content & Creative Direction

  • Multi-channel content strategy (social, web, email, video, print)

  • Editorial planning & storytelling frameworks

  • Art direction & brand voice development

  • Social media strategy (Instagram, TikTok, YouTube, LinkedIn, Facebook)

  • Creative briefing & ideation (photo/video campaigns, brand launches)

  • Community-building & audience engagement

  • Mentorship & team leadership

Execution & Operations

  • Project & workflow management (Asana, Monday.com, Notion, Airtable)

  • Creative operations, resourcing, and production oversight

  • Budget management & vendor coordination

  • KPI development & performance analysis

  • Digital ecosystem management & analytics (Google Analytics, Meta Suite)

  • Brand and marketing system optimization

technical & creative skills:

  • Data analyzation & KPI reporting & tracking

  • Creative & branding budget management & tracking

  • Establishing & maintaining brand consistency & fluidity

  • Aligning marketing, sales, & creative strategies

  • Content strategy, creation & development

  • Trend & platform forecasting

  • Creative brief development

  • Brand positioning & brand fluidity

  • Developing marketing & creative campaigns

  • Overseeing creative, agency & marketing teams

  • CRM management

soft skills:

Leadership & Collaboration

  • Cross-functional leadership: uniting creative, strategy, and operations teams around a shared vision

  • Mentorship & team development: nurturing talent, fostering creativity, and building confidence

  • Empathetic communication: listening deeply, translating needs into clarity and action

  • Collaborative problem-solving: bridging departments, perspectives, and priorities

  • Relationship-building: cultivating trust with founders, partners, and teams

Creativity & Vision

  • Storytelling & narrative intuition: distilling complex ideas into clear, emotionally resonant messages

  • Brand sensitivity: intuitively understanding tone, culture, and visual language (“Brand Whisperer” energy)

  • Innovation & ideation: finding creative ways to align brand, content, and culture

  • Adaptability: thriving in ambiguity and evolving environments

  • Vision casting: helping teams see possibility and purpose beyond the immediate task

Strategy & Emotional Intelligence

  • Strategic empathy:connecting business goals with human motivation

  • Big-picture thinking: balancing creativity with data, and intuition with insight

  • Calm under pressure: steady, solution-oriented leadership through change or challenge

  • Self-awareness & reflection: leading with humility and curiosity

  • Cultural fluency: reading the room, recognizing nuance, and engaging across audiences

ALSO:

  • Building culture, not just campaigns

  • Turning vision into structure without losing heart

  • Balancing creative intuition with operational precision

  • Leading with empathy, clarity, and optimism

Also skilled in: turning creative chaos into clarity, crafting story-driven campaigns that move people, mentoring emerging talent, and making the perfect playlist for any project.

Also skilled in: turning creative chaos into clarity, crafting story-driven campaigns that move people, mentoring emerging talent, and making the perfect playlist for any project.

Hobbies & Joys

Gardening
Reading
Listening to podcasts
Baking (chocolate chip cookie expert, if you will)
Making playlists for clients
Playing with my two daughters, Hendrix & Halston
Buying a new cookbook
Swimming pools & pinning swimming pools on Pinterest
A rainy evening
A great flat white

Currently reading: “Bunny” by Mona Awad
Currently listening to: Mk.gee Radio on Spotify

I am a lifelong learner and maker with a resilient entrepreneurial spirit.