Hey There,

thanks for stopping by. 

I am an audience-centric content and marketing strategist with 10+ years helping brands, founders, and creative teams build, understand, and share their brand ethos internally and externally across all channels, in-person activations, and campaigns.

I have a great instinct for creating and/or maintaining the brand voice and tone, and I’m a lifelong maker with a resilient entrepreneurial spirit.

This site is a catchall for my creative projects, creative thoughts, and creative lens.

I’ve developed a knack for:

  • Maintaining brand identity, values, and voice on all channels and communications

  • Identifying & anticipating needs of audience(s) & re-aligning vision

  • Approaching projects with enthusiasm, optimism & discernment

  • Remain flexible and open to challenges and roadblocks

  • Managing multiple projects simultaneously

  • Nurturing & fostering relationships with internal and external stakeholders

  • Collaborating with & guiding cross-functional teams

  • Managing & tracking project/campaign budgets & insights

  • Training, recruiting & hiring creative team members

  • Delivering & receiving feedback

  • Transforming data into strategy

  • Project and campaign management

  • Training, leading, and onboarding new team members

technical & creative skills:

  • Data analyzation & KPI reporting & tracking

  • Creative & branding budget management & tracking

  • Establishing & maintaining brand consistency & fluidity

  • Aligning marketing, sales, & creative strategies

  • Content strategy, creation & development

  • Trend & platform forecasting

  • Creative brief development

  • Brand positioning & brand fluidity

  • Developing marketing & creative campaigns

  • Overseeing creative, agency & marketing teams

  • CRM management

soft skills:

Internal and external community building

  • Entrepreneurial

  • Adaptability & Resiliency

  • Excellent verbal and written skills

  • Creative thinking and problem-solving

  • Project management

  • Balancing analytical and intuitive planning and strategizing

  • Hiring & developing talent

  • Digital asset management and organization

  • Developing & establishing internal company culture

  • Impacting & improving internal & external communications

  • Building internal & external community engagement and buy-in

Hobbies & Joys

Gardening
Reading
Listening to podcasts
Baking (chocolate chip cookie expert, if you will)
Making playlists for clients
Playing with my two daughters, Hendrix & Halston
Buying a new cookbook
Swimming pools & pinning swimming pools on Pinterest
A rainy evening

Currently reading: “Parable of a Sower” by Octavia Butler
Currently listening to: Mk.gee Radio on Spotify

I am a lifelong learner and maker with a resilient entrepreneurial spirit.